001: The First 3 Steps in Video Marketing


Sometimes starting can be the hardest part. What are the first 3 steps you should take in video marketing?

In today's episode Nate talks about some of the prep work you need to do before you pick up a camera. There are big-picture questions you have to ask before you capture a single clip. These questions help us make sure that our communication makes sense before we pick up a camera.

Video is nothing more than a means of communication. If the communication is empty, the video won’t be good, not matter how nice your camera is.

In this episode:

  • The two big mistakes companies make with their marketing (via Building a Story Brand.)

  • How Apple has beautifully used storytelling in their ads.

  • The big picture questions you need to ask about your marketing.

  • How to deal with creative professionals.